4 October 2011 Frontier of Frugality
Retailers Face Reality That Many People Can't Trade Back Up
Retailers are coming to terms with a new reality: the consumer who traded down during the recession and never came back.
Buffeted by high unemployment, heavy debt loads, falling home values and high food and gas prices, these shoppers have been whipped into a permanent state of consumer caution. They buy only what they need, avoid premium labels, clip coupons and scour sales.Click here to read the article.
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